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Thank you for taking the time to participate in this survey! My name is Nick Adgar (adgar@usc.edu), and this survey is part of my Master’s Capstone project at USC, where I am analyzing the decline of youth participation and accessibility in baseball through a digital media lens. This survey aims to uncover the key reasons behind this decline—whether it’s affordability, media representation, or overall engagement—and explore how digital media can help bridge the gap. Your insights, whether as a professional player, a young athlete, parent, or media member are all crucial in shaping the future of the sport. Your responses will provide valuable data to help develop solutions that make baseball more accessible for today’s youth. Let’s work together to grow the game for the next generation!
What is your role in baseball?
Youth player (12 & under)
Teen player (13-18)
College player (Current / Former)
Professional player - MiLB, Indy, Foreign (Current / Former)
MLB PLAYER (Current / Former)
Parent of a youth player
Coach or trainer
Fan with no playing experience
What is your age?
Under 12
13-18
19-25
26-35
36-50
51+
Where do you currently live?
Northeast U.S. (e.g., NY, MA, PA, NJ, etc.)
Southeast U.S. (e.g., FL, GA, NC, VA, etc.)
Midwest U.S.
West U.S.
Canada
Latin America
Asia
Europe
Other (Please specify):
How often do you watch MLB games?
Daily
A few times a week
Once a week
A few times a month
Rarely / Never
What are the biggest barriers preventing you from watching or playing baseball? (Select up to 3)
Expensive equipment/costs
Games are too long
Baseball content isn’t exciting enough
Lack of connection with MLB players
Other sports (NBA, NFL, soccer, etc.) are more fun to watch
Hard to find baseball content on social media
No local baseball leagues or programs
I don’t feel represented in the game
Where do you primarily follow baseball? (Select all that apply)
In-person (attend games)
TV Broadcasts (ESPN, Fox, MLB Network, etc.)
Streaming (MLB.TV, YouTube TV, Apple TV, etc.)
Social media (Instagram, TikTok, YouTube, etc.)
Podcasts / Sports Radio
Mobile apps (MLB app, sports news apps)
I don’t follow baseball regularly
Which social media platforms do you use the most to follow baseball? (Select up to 3)
Instagram
TikTok
YouTube
Twitter/X
Facebook
Snapchat
Reddit
Discord
Twitch
I don’t follow baseball on social media
What type of baseball-related content do you consume the most? (Select up to 3)
Game highlights & recaps
Live game broadcasts
Player interviews & behind-the-scenes content
Training & instructional videos
Baseball-themed social media trends & memes
Video games (MLB The Show, etc.)
Fantasy baseball & sports betting content
None of the above
How likely are you to recommend watching MLB games or baseball content to a friend? (NPS scale, 1 = Extremely unlikely, 10 = Extremely likely)
Not at all likely
Extremely likely
0
1
2
3
4
5
6
7
8
9
10
How do you feel about MLB creating more content focused on players’ personal lives, behind-the-scenes access, and social media challenges?
Very interested
Somewhat interested
Neutral
Not interested
I don't follow MLB social media content
What are your favorite MLB players or influencers to follow for baseball-related content? (Open-ended)
Would free or low-cost youth baseball clinics at MLB stadiums make you more interested in the game?
Yes
No
Maybe
How interested would you be in a “Make-A-Wish” style experience where kids and schools could take stadium tours and meet MLB players? (NPS scale, 1 = Not Interested, 10 = Extremely Interested)
Not Interested
Extremely Interested
0
1
2
3
4
5
6
7
8
9
10
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